Social media has become the new buzzword for keeping in touch with members.
Though still in its infancy, this ubiquitous approach to staying connected has tremendous potential for credit unions striving to strengthen their relationships with Gen Y and Gen Z.
But like every territory ever explored, this new frontier is filled with potential missteps, unforeseen impacts, and unknown outcomes.
And that’s why you need to think about creating a sound social media policy for your credit union now.
Here are a list of tips to get you started from Mashable.com and a sampling of policies from other businesses that you might find insightful and useful as you seek to craft or enhance your credit union’s social media policy.
ACTION ADVICE: Take time to review this information and take a good look at what you have in place to make sure your policy protects your credit union in this new world!
