Like it or not, social media is here to stay. It is not a flash in the pan or a current fad. It has become a way of connecting people with busy lives to the things they want to be informed about, and it will likely grow in importance across the next few years.
The key question for your credit union is this: Are you leveraging technology to put your social media efforts on autopilot as you strive to build member relationships?
Here are some ideas to help you in this regard.
ACTION ADVICE: Review your social media efforts and evaluate how well you have automated the process. Do you have a clear plan for what you are hoping to accomplish with your efforts in this arena and are your leveraging technology to make it easy and manageable? How well are you integrating your social media actions into your overall marketing campaign? Are your postings designed to invite members int the conversation and to position your credit union as a provider of valuable and useful information members can use? Once you have completed your review, update your plan and make appropriate adjustments to leverage technology to make it easy for you to converse with your members using social media tools–building relationships that will lead to long term success for your credit union and your members.
It’s Your Turn…What is your credit union doing to leverage technology and put your social media on autopilot? Are you seeing results from your efforts? What is working well that you would recommend for other credit unions? What have you tired that didn’t work as well as you had hoped? What are your plans for moving forward with your social media efforts? Please share your insights and experiences by posting a comment so we can learn more about what works and what doesn’t.
