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Recommended Reading: Linchpin by Seth Godin

May 6th, 2011 by Michael Hudson

The recent release of Seth Godin’s bestseller Linchpin in paperback was accompanied by an opportunity that every credit union leader should pursue.

Here’s the deal.

In a blog post last week announcing the release of the paperback edition, Godin offered free access to an awesome video created from an audio of a speech he gave last year to anyone who buys the paperback edition of the book.

It’s one of the best investments you’ll make this year.  You get a great book and access to an amazing  4-part video that will stimulate your thinking, while also showing you the power of motion graphics to tell a story (even if they do at times “run amok” as is stated on the video viewing page).

Trust me.  This is a book you want to read and a video you need to watch if you are serious about creating long term success for your credit union.

P.S.  The video would be a great way to kick-off or prepare for your next Strategic Planning Session…it is filled with thought-provoking ideas that will open the mind and lead to some real outside-of-the-box thinking.

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2 Responses to “Recommended Reading: Linchpin by Seth Godin”

  1. Mark Arnold says:

    Dr. Hudson,

    Thanks for this great suggestion. I have yet to read Linchpin but anything Seth Godin puts out is certainly worth reading. Based on your suggestion I’ll be sure to put Linchpin on my reading list. I really like the value add that Godin gives with the video as well (great marketing).

    Mark

    • Thanks for commenting Mark…I agree–anything Seth Godin puts out, I read (and sometimes reread).

      The video for this book promotion is both an awesome idea and an awesome information piece. I hope others will take advantage of the offer…there is a lot of wisdom in the video, and the 16-18 minute segments make it easy to watch and squeeze into the schedule!

      Hope we can share some more of your insight soon via a guest post!

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