In my work facilitating planning sessions across the past couple of years, one subject that is always on the table is social media.
Some participants see the potential and want their credit unions to jump in immediately. Others wonder whether there is a ‘next big thing’ right around the corner that will replace the current dominant players, i.e., Facebook, YouTube, and Twitter.
But the most disturbing comment that is sometimes made is that “social media is just a fad and it too will go away.”
I could not disagree more with this assessment. It is shortsighted, and it ignores that fact that the core business model of financial services has changed forever. We are living in a new normal, and social media is a key game changer.
Still not convinced? Watch this video.
ACTION ADVICE: Get serious today about defining your social media strategy. Start by setting up a Facebook account and monitoring what other credit unions and businesses are doing. After a few weeks of learning, launch your credit union’s page and start connecting with your members and engaging them in an ongoing conversation that will help you grow your credit union.
It’s Your Turn…What are your experiences with the world of social media? Has your credit union seen any results from your efforts? What is your vision of how to best leverage this tool to grow your credit union?
