Today’s interactions with business are filled with “Would you like fries with that?” pitches that seek to upsell you into purchasing complimentary products to the one you originally planned to buy. But rarely do you see really good examples of a business positioning a product in a new way in the mind of the consumer in an attempt to increase sales.The photo to the right is a notable exception that speaks for itself...taking a product out of its normal setting and positioning it based on the benefits it provides instead of against other forms of the same product. It gets your attention, it makes you think for a moment, and it changes your perception of the value of the product…and my bet is that it sells a lot more chicken soup.
ACTION ADVICE: How can you do this with products and services your credit union offers? Where are the not so obvious linkages that
would get your member’s attention and lead them to purchase more of something because they never thought of it in that light before?
Think about it, talk about it, ask your members…then develop some creative product/service positioning that deepens your relationships with your members!
