Traveling tends to make you pay attention to things that normally don’t cross your mind. On this trip, the thing that keeps coming up is consistently, or more correctly the lack thereof, and its implications for the way people see your business.
For credit unions it is important to consider this because the foundation of the financial services relationship is trust. When you articulate and communicate policies that you don’t follow, you undermine that trust.
Here are a some quick examples from yesterday’s travels. (more…)