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RECOMMENDED READING: Building Influence, Improving Reputation, & Earning Trust Online

Thursday, July 1st, 2010

One of the inherent challenges credit unions face in connecting with members and building relationships is learning how to effectively leverage technology.  The new world of social media has changed the game for those who participate, but for others it raises more questions than it answers.

In Trust Agents, Chris Brogan and Julien Smith provide a foundation for building an effective online presence in this new world that is worthy of consideration by credit unions seeking to tame this new frontier.  The authors advocate ‘being human’ as a core element of your strategy for becoming a trust agent.  In other words, putting a real face on your online presence that accurately reflects what your credit union stands for. (more…)

Posted in Building Relationships, Business Development, Connecting with Generation Y, Effective Marketing Strategies, Growing Your Credit Union, Improving Communication, Improving Member Service, Leveraging Technology, Recommended Reading | No Comments »

Effective Marketing Strategies: A New Way to Think About Branch Banking?

Monday, June 7th, 2010

Last Friday morning my wife and I were working out with our trainer when he mentioned that his wife had interviewed at a relatively new bank in our area the previous day.

Here’s what makes his comment interesting and worth sharing.

The bank was Applied Bank and the duties of the position included serving as a barista and as a back-up teller. (more…)

Posted in Building Relationships, Connecting with Generation Y, Connecting with Traditional Members, Creative Ideas, Growing Your Credit Union, Improving Member Service | No Comments »

Worth More Than a Look

Thursday, March 11th, 2010

We’ve talked before on these pages about the power of user generated video for your credit union. It’s cost effective, it’s innovative, and it’s a way to engage your members in helping you grow your credit union.

So when this awesome example of the concept crossed my desk earlier this week, I had to take a few minutes to pass it along.

Here’s the essence of the concept…Inviting people who care about the credit union industry to use their creative talents to tell a story in a way that will capture attention and tell a story. (more…)

Posted in Business Development, Connecting with Generation Y, Effective Marketing Strategies, Growing Your Credit Union | No Comments »

Your Social Media Policy

Friday, February 26th, 2010

Social media has become the new buzzword for keeping in touch with members.

Though still in its infancy, this ubiquitous approach to staying connected has tremendous potential for credit unions striving to strengthen their relationships with Gen Y and Gen Z.

But like every territory ever explored, this new frontier is filled with potential missteps, unforeseen impacts, and unknown outcomes.

And that’s why you need to think about creating a sound social media policy for your credit union now. (more…)

Posted in Connecting with Generation Y, Leveraging Technology | No Comments »

Who Gives a Twit?

Friday, December 4th, 2009

Twitter, the micro-blogging site, is everywhere. Websites of all stripes feature the now familiar logo and encourage you to “Follow us on Twitter.”

Celebrities, celebrity-wanna-bes, businesses, reporters, columnists, and regular every day people are spending (at least a portion of) their days ‘tweeting’ about their every move. There are even software programs that allow you to schedule your tweets at the time of day you want them to appear.

If you doubt the power of this new medium, consider the impact of a tweet this past September from cycling legend/cancer advocate Lance Armstrong. (more…)

Posted in Connecting with Generation Y, Leveraging Technology | No Comments »

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