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VIDEO POST: 3 Ideas for Collaborating with Members

Tuesday, June 15th, 2010

Collaboration is a topic on everyone’s minds today as credit unions look for new ways to reduce costs, obtain leverage, and expand revenue streams.

But there is a form of collaboration that may offer much more impact for less investment and effort…member collaboration.

In this brief video you’ll find three ideas to get you started in thinking about how you can collaborate with your members to grow your credit union.  It should provide a good starting point for conversation about how you can take action in this area.

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ACTION ADVICE: Have your leadership team watch this video, think about the concept, and brainstorm ideas that would work for your credit union.  then take action to find ways to leverage member loyalty to grow your credit union.

It’s Your Turn…What have you done to collaborate with members?  Did it work?  What would you recommend to other credit unions on this subject?  Please share your insights and experiences in the comments section below.

Posted in Advantages of Collaboration, Building Relationships, Creative Ideas, Growing Your Credit Union, Video Posts | No Comments »

VIDEO POST: Make the CHOICE to Collaborate

Tuesday, May 18th, 2010

Collaboration is one of the keys to success for credit unions.

But making collaboration work requires that you make the CHOICE to collaborate.

This short video outlines the core principles Credit Union Strategy recommends for credit unions as they explore new collaborations.

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ACTION ADVICE:

1. Engage your strategic planning team in brainstorming possible collaborations that will help you grow your credit union.

2. Consider doing two separate brainstorms. The first to identify collaborations that would help you reduce costs and improve efficiency, and the second focused on new ways to generate revenues and returns.

3. Remember–get the ideas on the table first, then evaluate them against the CHOICE principles presented in the video.

Posted in Advantages of Collaboration, Strategic Planning, Strategic Thinking, Video Posts | No Comments »

GUEST POST: Social Media is Not About Technology

Friday, April 23rd, 2010

It is our pleasure to share a guest post with you today from James Robert Lay, a leading voice in the credit union industry on the power of social media, innovation, communication, and collaboration.  Enjoy!

What is the definition of social media? Facebook? Twitter? YouTube? Some may think that this is social media. However, it is important to note that these are the tools, channels and technology of social media and not the action of social media.

When we talk about social media as a marketing channel, many are intimidated on how they can best use it to market a product or service. Furthermore, many executives brush social media off as “kids play” and it’s too much technology to worry about it. In addition, some organizations have turned social media channels into broadcast marketing channels blasting messages out to their fans and followers. (more…)

Posted in Advantages of Collaboration, Building Relationships, Creative Ideas, Growing Your Credit Union, Guest Post, Improving Communication, Leveraging Technology | No Comments »

Merging Onto the Collaboration Highway

Monday, December 21st, 2009

Working together often sounds better (and easier) than it actually is.

Countless examples could be cited where despite the clear advantages to be gained from collaborating, there came a point in the discussions where concerns about loss of control, loss of identity, sharing of rewards, transitions of personnel, or any one of a long list of other considerations caused the process to break down.

This has been especially true within the credit union industry where the ties to original fields of membership are incredibly strong and where maintaining independence is often seen as a key component of success. (more…)

Posted in Advantages of Collaboration, Growing Your Credit Union, Strategic Planning | No Comments »